Cycling, Food, Community Development with The Cyclist's Menu
We recently wrapped up our Fall 2017 Ride Bikes Eat Food Tour schedule; which brought us from Bellingham, WA to Tucson, AZ. The gist was this; go for a group ride, eat a great meal, celebrate local culture & raise funds for an organization that supports the development of future trail projects. This personal brand activation strategy for The Cyclist’s Menu provided a unique opportunity to showcase a few select brands over the course of this trip. One of these brands is ‘Floyd's of Leadville.’ Based in Leadville, Colorado, Floyd's is 1 of the Nations leading CBD hemp oil producers. Mind you, this product has no THC, which provides much of the psychoactive properties that marijuana is known for. Floyd's has formulated a recipe that works in favor of the active mind, body and soul using only the CBD hemp oil to aid in recovery and relaxation.
We had an opportunity to chat with Floyd Landis, Founder, before leaving for the Tour and mentioned our workload, amount of riding ahead and line up of events. He quickly asked if we would consider working with his CBD formula and put the product to test under a high stress environment. It was a unanimous “Yes” amongst the office at The Cyclist’s Menu and so we underwent a 2-month trail period.
“We were coming off an incredibly busy summer and fall season, with a lot less cycling activity than normal. So, going into the Ride Bikes Eat Food Tour, we knew we had to take advantage of the small moments we’d have to get out on our bikes or on foot. The first 2 stops were amazing, yet we experienced a lot of rain in Washington and Oregon. Finally, we reached California for 5 days of our own time in Mendocino, CA. 20, 35, 48, 56 miles; the days ramped up and so did our bodies. It was really interesting to see the increased daily load be managed by proper nutrition, sleep and Floyd’s CBD to help round out and maintain muscle recovery over the training block in the Mendocino Woodlands.”
- Director/Endurance Coach, Heidi Rentz
If you read through the research available on CBD and the compounds beneficial properties, they’re all over the chart. We felt this was why we wanted to try Floyd's, because the product left room for choosing when to use it and space to determine how it might be affecting our bodies during different kinds of workload. At The Cyclist’s Menu we offer private chef/catering in many ways to the cycling industry as well as hosting our own gravel and road cycling camps around the world. We spend a lot of time on our feet and on our bikes, so our bodies experience impact in a blend of stressful formats. CBD has unique characteristics that work to flush muscles free of lactic acid; this was very noticeable in our line work over the course of an extended work/training block. Much like an endurance athlete or an individual training for a specific race or event, when the body is placed under continuous stress in the form of exercise, Floyd's CBD tincture and capsules offered a perfect mix of comfort, longevity and confidence to achieve our daily goals.
“I wasn’t really sure what to expect, although I’d heard a lot about the affects of CBD in the body and how our nervous systems have many receptors for the organic compound already. It seemed like a win-win for our crew, who spends many hours on our feet in the kitchen, on our bikes and amongst social environments at events. It was exciting to see how CBD would interact with our busy schedules and if it would make an impact on our ability to maintain a healthy, physical being while on the road for 2 months. As a result, we found this to be true and will be using it again and again as athletes and chefs.” – Chef Zander Ault
Needless to say, The Cyclist’s Menu is in full support of Floyd's and highly recommends it to anyone who has interest in trying something new or adding a different product to their arsenal. With the overwhelmingly large growth in research on CBD and it’s benefits to the human body, it’s no wonder why athletes of any sport will begin to use it. We’re stoked to help introduce this product to our friends, family and guests who join us for an unforgettable cycling experience, season in and season out.
“One thing I really enjoy about Floyd's is it’s so dang easy to use. You don’t have to consider it a meal and you don’t have to cook anything. Let’s face it, as an active human, you really need two things: sleep and a good meal. If you choose to try or use Floyd's CBD it will be an active approach to maintaining your bodies ability to dig a little deeper!” - Chef Zander Ault
“Like nutrition, proper recovery is a life long journey. At a moment when I was feeling “out of shape,” Floyds CBD helped aid in a deeper sleep and a full body recovery from longer distance exercise that was noticeable over a week’s time. I will definitely use this product going forward and recommend it to any of my coaching clients and pals looking to feel their best as they dive back into a winter of big base miles."
– Director/Endurance Coach, Heidi Rentz